Influencer Marketing Platforms of 2020
Influencer marketing is now one of the most important tactics for any brand to connect with a target audience on a large scale. However, the competition is fierce, and finding the right people to run an effective marketing campaign is a challenge. The thought of strategizing, launching, and monitoring an Influencer Marketing Campaign is daunting. This is where Influencer Marketing Platforms come into action.
An Influencer Marketing Platform is a software designed to work with Influencer Marketing Campaigns. These platforms help brands, as well as agencies, to work with and manage influencers. They offer influencer discovery tools that help brands find influencers who match their profile. Massive searchable databases of influencers help agencies and brands find the ideal person to work with for their marketing needs.
Finding the right social media influencer for your brand can be the best thing that happened to your business. Here are some of the best Influencer Marketing Platforms in 2020.
Influencer discovery, relationship management, campaign management, and third party analytics are some of the services offered by Upfluence. Upfluence operates with Instagram, Youtube, Facebook, TikTok, Twitch, Twitter, Pinterest, and blogging platforms.
Upfluence boasts of a database of almost 3 million influencers, having a collective reach of 82 billion followers. It also allows you to filter audience data by age, gender, and location on Instagram.
Upfluence lets you find influencers by searching through keywords. This helps in narrowing down your search considerably. Keywords can also be ranked by relative importance during the search. Criteria of location, social media platform, and a number of followers can also be incorporated into the search.
AspireIQ, formerly Revfluence, offers assistance in influencer discovery, relationship management, campaign management, and in navigating the influencer marketplace. This tool works for Instagram, YouTube, Facebook, Twitter, Pinterest, and Blogs.
AspireIQ has a database of over 500,000 influencer profiles to explore. The software’s algorithm picks profiles by the number of followers and likes. 500 Instagram likes or 2500 YouTube views are required to qualify as an influencer.
Apart from the regular search option, AspireIQ has a “Quickmatch” feature that is described as “Tinder for Influencers”. Having once set your preferences, Quickmatch presents you with a list of influencers that match your needs. Image-based searches are also possible on AspireIQ.
AspireIQ offers a variety of tools to assist you in managing and monitoring your campaigns so you know exactly what works and what does not.
#paid offers assistance in campaign management, third party analytics, influencer content amplification, global influencer payment, fraud detection, and in monitoring audience health. It also helps you to navigate the influencer marketplace. #paid works on Instagram and Facebook.
#paid rejects Influencer Marketing as a purely numbers-based competition. It prioritizes influencers as creators first and lays importance on finding the best fit for the brand. Micro-influencers have the best engagement rates in their niche following. #paid was the first to notice the value they bring to the marketing campaign and prioritized them over macro-influencers.
The Whitelisted Ads and “Handraise” features set #paid apart from other marketing tools. Whitelisted Ads allows you to whitelist specific influencers and content to be used for paid Facebook and Instagram ads. The unique Handraise feature lets influencers signal their interest in working with a brand, thus streamlining the process of searching.
CreatorIQ offers assistance in influencer discovery, relationship management, campaign management, and third party analytics. It functions over Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, and Blogging platforms.
CreatorIQ is designed to solve the old problems of follower fraud, inflated reach metrics, and inauthentic influencers, and this is what sets this platform apart. The AI marks each influencer with an “Integrity Quotient”, based on how authentic their audience is. Accounts that display fraud are excluded from the system.
The AI used in CreatorIQ not only looks at the influencer’s posts and their bio, but also scans subtle details in locations, emojis, captions, and comments. These details are used to categorize influencers so they may be easily found. They also act as keywords, so that your search always throws up extremely relevant profiles.
As an investment, CreatorIQ has been a great all-in-one solution for most brands.
Tagger works on Facebook, Instagram, Twitter, and YouTube. It assists in influencer discovery, campaign management, and third party analytics.
Highly data-centric, Tagger lets you go on a deep dive into an influencer’s audience, their brand affinities, number of mentions, and even the social health metric of the influencer’s profile. Tagger indexes the number of likes, number of followers, sponsorships, brand mentions, and brand affiliations of the influencer back to as far as 2014. Tagger collects data from over 9 million conversations, and this makes it a great social listening tool for big companies.
Tagger analyses online conversations to understand the prevalent trends, affinities, and interests. It is not only a useful tool for a brand looking for influencers to launch a campaign, but also for a company’s competitors.
Launching marketing campaigns, finding the right influencers, and monitoring trends constantly are only a few huge tasks marketers must struggle within a highly competitive marketplace.