Brand05 trusts in some of the best industry practices. Including honest, detailed, and potent disclosures of material facts about your relationship with the client by the Federal Trade Commission’s Guides Concerning Endorsements and Testimonials in Advertising (FTC guides). As such, we require that all bloggers, vloggers, influencers, and similar persons should conform to the directions laid down below (the guidelines) and in Brand05 Influencer Terms and Conditions when blogging, vlogging, tweeting, or otherwise publishing content regarding client or client’s products or services.
Value Intellectual Property Rights
Intellectual Property Rights are a set of legal rights to works that people create, invent, or conceived. Intellectual property rights mostly comprise patent, trademark, copyrights, trade secret rights, as well as the right to use someone’s design, name, likeness, image, or voice. Examples include pictures, audio, videos, music (including song lyrics), trademarks/logos (e.g., Audi), brand names or brand packaging (e.g., Frooti, Pizza Hut), personal names (including celebrity names), signatures, writings, and quotes. You should never post, tweet, or share any content including these components sans receiving written sanction to do so from the third party who possesses the rights, as this will make a breach or infringement of their intellectual property. In a nutshell: a. You should not post or share any content that you do not own, not have a proper permit to use, or not have been authorized by the client for usage. b. You should take permission from the third person featured in photos or other content you wish to post. For example, a signed release, waiver, or another form of a written permission from the person involved – even if you took the photo yourself, verbal or written consent is a must. c. If you are not sure about work. For example, where work includes another-party trademark/symbol/design (e.g., a Maggie packet or Rolex watch), video, short clips, music, film or television clips, celebrity name, or his/her picture. You must receive the client’s sanction before putting in the work. A golden rule is if you are unsure, do not post it.
Reveal Your Connection to the Client
When blogging or posting about the client or client’s product line or services you must fully reveal all your “material connections” with the client. Like you must mention the nature of your post whether it is “sponsored by the client” or not, include any hashtags requested by Brand05 or client (like #sponsored or #ad ). “Material connections” are presented as connections between a marketer and an Influencer. This connection influences the acceptance and trust of the audience to the Influencer’s statements. Important examples of “material connections” include consideration (i.e., benefits or incentives such as reimbursement or monetary compensation, free products or services, gifts, or special entitlements) offered by the marketer to you. Brand05 and the client or any one of the two must deliver suggestions and choices for disclosures, Brand05 nor the client would be responsible for any mistake by you to adhere to the FTC Guides or any negligence by you in obtaining third-person clearances and authorization concerning to please you.
Make Lucid and Significant Declaration
The declaration above reveals statements that should be delivered when made in close reference to the client or the client’s product line. This declaration should be lucid and significant for consumers to recognize when they are reading your posts. The statements presented in the declaration should not be hidden, under links or Terms & Conditions (T&C). Moreover, the consumer should not be required to hover upon, browse, or scroll to view the declaration. Please note that this declaration is mandatory despite any space limitations of the platform (e.g., Twitter), where the declaration can be made with hashtags, like #ad, #sponsored, or #paid (especially at the start of the tweet).
Never Send Email Messages on the Client’s Favor Unless Asked To Do So
Unless asked by the client, you are strictly not allowed to send any emails in the clients’ favor, nor the client will give you any compensation if you send any emails in its favor.
Conform to the guidelines and policies
You must conform to the guidelines, terms, conditions, declarations, and policies of any service that you avail. For example, an agency specifies that such products must not be put for commercial purposes, then you should prevent from promoting a client and their product line or services on such a site.
Shield Your Details
Shield your privacy by acknowledging that your posts are public. Never disclose personal details or sensitive information about you or concerned with you that you may not want to share it on the public platform.
Never include personal details about the third person that has not been willingly shared by them for you to share in your posts. Including any information that may make it feasible for someone to recognize another person.
Present Your Sincere and Genuine Thoughts
Your assertions must always shadow your sincere and genuine thoughts and real experiences. If a statement is not your thought, but merely something that the client has urged you to say, this truth should be made available to the readers.
Make Accurate Statements That Are Honest and Can Be Confirmed
Your statements about the client and their product line or services should be accurate enough. The characteristics, quality, and design of the products are authentic and can be verified. For example, never pose statements concerned with the performance of products unless you seriously support such claims. Even if you do not explicitly state a fact, it may still contain some implied meaning, and these guidelines are applicable explicitly to clearly expressed facts and their implied messages.